Page Speed:

Page Speed can be defined as amount of time taken by the browser to load the particular webpage or Site.

It is one of the important factors of Search Engine Optimization, if page speed is more your ranking improve or else it may drop.

Page Speed can also be called as page load time. So according to the research the loading of the paid speed should be less than 10 sec.

Page Speed  can be checked with the following website tool pingdom.com

Factors of Page Speed Improvements:

• Hosting Server may be one of the main factor for the Page Speed.
• Enable Compression

Use Gzip for compression to reduce the size of the files in HTML, Javascript and for CMS use GZip Compression plugin.

• Minimize the code of the pages so that we can save some space and Data.

For CMS use W3Cache plugin.

• Optimize the images for the best page speed.
• Reduce redirects

Because each time page redirects, user has to wait until HTTP response. So this may experience in low page speed.

User Experience

Whenever we create or design a website the first important aspects we need to keep in our mind is users experience.

A website designed with good user experience will make users to stay on your site.

More importantly users will come back frequently to get more information and we can generate more traffic.

So it is very important us to improve the page speed, develop a page with attractive design, user mobile friendly and good call to action to guide the users.

Why Page Speed is Important?

Suppose if the loading time of the website or page is slow, the users may loose patience in waiting and exit the website immediately.

So it is very important that loading time of the website is with more speed for a good user experience

We have already learnt how page speed can be improved in the above topic. So now let us learn about some of the other factors which is very important for user experience.

Visual Design:

First, we need to see does design speak about business. It means, as soon as the users lands in landing page the design should be in such a way that the users gets attracted with well structured and better functionality.

Responsive Design or Mobile Friendly

In the world, the usage of smartphones devices is huge looking for information in search engine rather than desktop. So the web page should be designed in such a way that, it responds to all types of devices such as desktop, tablet and mobile.

Call to Action

Finally, website should have strong call to action as it is a direction for the users to take next action. So in other way we can say call to actions increases the more conversions and by this you will gain more trust and results in increase the rank in search engine result page.